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Copyright by Pragmatic PBNThe streaming wars have escalated as new platforms compete for consumers’ time in the highly competitive market. While new entrants such as Netflix, Disney+, and Amazon Prime Video set the pace, other new platforms seek out their market share to gain subscribers.
Copyright by Pragmatic PBNA major development is the shift toward ad-based platforms, enabling viewers to consume content at cheaper costs while making revenue for providers. Furthermore, the platforms that are targeted on certain genres like horror, documentary, or foreign movies are becoming more popular as they attract fans of specific genres.
Copyright by Pragmatic PBNAs consumers are overwhelmed by the number of services, they are more picky, forcing the platforms to come up with special content and offers. The competition is high and due to the improvements in technology and the shifting demand of the viewers, the market of streaming is constantly developing. In this case, it will be important to deliver interesting and relevant content and create intuitive experiences that will make the consumer stay loyal to the brand.
