Copyright by Pragmatic PBNSmall businesses are in a position where they can pivot in the wake of the COVID-19 pandemic. Digitalization is crucial; having a web-store and social media is helpful for extending the customer base. Closely managing customer satisfaction creates loyalty; work flexibility increases employee satisfaction and minimizes expenses on infrastructure. This is due to the fact that diversifying the products that are produced minimizes risks as business organizations aim at satisfying consumers needs. Community relations through local stakeholders and events can improve awareness and backing. Finally, the measures to observe health and safety measures help to convince the customers to come again. In this new environment, small businesses can thrive if they are willing to be innovative and adapt.

By Edward Benitez

Copyright by Pragmatic PBN

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